Interactive voice response (IVR) began initially as a way to streamline processes and enable customer self-service. Nowadays, companies are using advanced business intelligence (BI) tools with IVR to drive highly personalized transactions, improve caller experience, and ultimately, increase customer retention.
On-premise IVR systems, however, are not only a big investment, but they also pose security risks and are difficult to maintain. To combat these issues, cloud-based solutions ...