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Browse Directory> Business Solutions> Sales and Marketing> Marketing Management 1 - 25 of 105   |   <<   <   1 2 3 4 5  of 5    >   >>  ALL RESULTS   SOFTWARE   SERVICES AND RESELLERS   HARDWARE   RESEARCH  10 Ways to Improve B2B Email Deliverability and Effectiveness Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased... by: Vtrenz, Inc. Unified Communications Implementation: The 7 Areas of your Business That Must be Primed by Avaya Inc.  September 2008 - (Free Research) In this E-Guide, you will find a list of important questions that should be asked of you and your organization when you are considering a unified communications implementation. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Putting the Relationship Back in Relationship Marketing - Driving Value through Customer Engagement and Advocacy by SAP America Inc  March 2008 - (Free Research) Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model by Aprimo, Inc.  November 2008 - (Free Research) The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Warner Bros. Case Study by Aprimo, Inc.  November 2008 - (Free Research) Warner Bros. implemented Aprimo’s Marketing Resource Management solution, which helped them combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity by Aprimo, Inc.  November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY LendingTree: Direct Marketing Wins...with Enterprise Campaign Management by Aprimo, Inc.  November 2008 - (Free Research) Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY Expert Executive Office by Aderant  Expert Executive Office gives you a complete view of all your business operations and information, and provides the tools to use that information to make the right decisions, set strategy, measure the results and increase accountability.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT Delivering Customer Value: Innovative Approaches to Maintain Competitive Success by SAP America Inc  February 2008 - (Free Research) Delivering customer value requires continuing attention and focus if a company is to prosper into the next generation. Learn three essential steps from IDC that companies need to take to sharpen the value proposition they offer to their customers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Streamlining Marketing Management and Processes, a Merrill Lynch Success Story by Aprimo, Inc.  June 2008 - (Free Research) This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning & Financial Management solution to better manage their $100 million-plus marketing spend. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY Gartner's Magic Quadrant for Marketing Resource Management by Aprimo, Inc.  June 2008 - (Free Research) MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Marketing Finance System (MFS): Automate Core Marketing Operations Processes by Aprimo, Inc.  June 2008 - (Free Research) This paper will describe core processes which are critical to fully leverage an MFS application. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT How to Improve Marketing Execution and Efficiency by Aprimo, Inc.  June 2008 - (Free Research) Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your entire marketing function. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities by Aprimo, Inc.  June 2008 - (Free Research) An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Automating Closed-Loop Marketing by Neolane Inc.  October 2008 - (Free Research) Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past. (WHITE PAPER) GO TO WHITE PAPER Convergence of Sales and Marketing by Neolane Inc.  October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). (WHITE PAPER) GO TO WHITE PAPER Change That Stands the Test of Time: Best Practices by Storage Magazine  September 2008 - (Free Research) Charting a new IT course means boldly going forward--with a plan. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT Lights, Camera, Storage! by Storage Magazine  September 2008 - (Free Research) Higher TV and movie resolution standards are radically pushing up storage requirements for producing and saving digital media. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER How to Accelerate Time to Market of AJAX and Flash-based Applications by Keynote Systems  February 2008 - (Free Research) This Webcast explores the steps necessary to delivery a positive and rich user experience utilizing AJAX and Flash-based applications. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST The Forrester Wave: Web Content Management for External Site, Q3 2007 by Interwoven, Inc.  January 2008 - (Free Research) Find the right Web content management (WCM) vendor by reading this Forrester evaluation of 11 leading WCM vendors across 190 external site content management and delivery criteria. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER MarketScope for Web Content Management by Interwoven, Inc.  October 2008 - (Free Research) This Gartner RAS Core Research white paper lays out key points IT professionals must consider when employing web content management technologies. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT Retail Opportunities in a World of Extremes: Understanding Today's Teens and Boomers by IBM  May 2008 - (Free Research) This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two important segments. (WHITE PAPER) GO TO WHITE PAPER e-Book: Five Best Practices for Improving Customer Service through Community-Based Collaboration by InQuira Inc  October 2008 - (Free Research) This e-book offers insights that can help companies embrace social media, harvest knowledge from the conversations in user communities, and apply that knowledge to deliver better customer service. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Gartner Business Trends 2008: Network Access Control by Sophos Inc.  July 2008 - (Free Research) Sophos offers two distinct Network Access Control solutions which include comprehensive endpoint assessment, remediation and enforcement options, giving organizations control of managed, guest and unauthorized computers (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Vendor Influence Curves and How You Can Get the Best Value out of Your Network by Accela Communications  September 2008 - (Free Research) Viewing this webcast is an excellent chance to understand the trends in Networking and how to have the best Network with the best value. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST Workscape: Bringing Time to Value to the Mid-Market by Workscape  June 2008 - (Free Research) Workscape is a Marlborough, Massachusetts-based provider of human resource solutions and it defines midmarket as companies with fewer than 10,000 employees. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER 1 - 25 of 105   |   <<   <   1 2 3 4 5  of 5    >   >>

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